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Storytelling

At one point I considered myself a film-maker but those days are long gone. I now consider myself something akin to a story architect, in the sense that the stories I tell encompass design, delivery and technology.

"The confines of a single format are replaced with the ability to move audiences from one experience to another ― from one screen or device to another"

The tools I use are no longer simply cameras ― they are mobile and feature real-time web apps. Storylines, characters or scenes now exist beyond one screen or format. My stories spill out into the real world and guide audiences from one experience to another.

I leave room for the audience to build certain aspects of the storyworld that I'm creating. In a sense, it is about fostering connections between audience members. I strive to build social entertainment that enables the audience to remix, extend, discuss and share. By letting go of some of the control, I'm embracing the fact that I can foster a rich collaboration with the audience.

Extracto de este motivador artículo de Lance Weiler.

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